National Consumer Day 2024: Consumer Affairs Dept to launch Jago Grahak Jago App, Jagriti App & Jagriti Dashboard

National Consumer Day 2024 – Jago Grahak Jago & Jagriti Initiatives

1. Context and Background

On National Consumer Day 2024, the Department of Consumer Affairs launched three digital initiatives:

Jago Grahak Jago App
Jagriti App
Jagriti Dashboard

These initiatives aim to strengthen consumer protection in India, particularly in the digital and e-commerce space, by enhancing the capability of the Central Consumer Protection Authority (CCPA) to act against dark patterns and unsafe online practices.

2. Objectives

The key objectives of these initiatives are:

Empower consumers to identify unsafe online links and protect themselves during e-commerce activities.
Enable consumers to report dark patterns—manipulative user interfaces designed to mislead or coerce users.
Facilitate suo moto action by CCPA against unethical or illegal practices.
Promote digital consumer awareness and safety online.
Strengthen regulatory oversight in the e-commerce sector.

3. Features and Functionality

Jago Grahak Jago App:

Provides real-time alerts on Universal Resource Links (URLs) during online activities.
Identifies potentially unsafe URLs and notifies consumers to proceed with caution.

Jagriti App:

Enables users to report suspicious URLs where dark patterns may exist.
Reports are registered as complaints with the CCPA for potential redressal and enforcement action.

Jagriti Dashboard:

Serves as a centralized monitoring system for tracking complaints and analyzing trends related to dark patterns and unsafe URLs.
Supports data-driven decision-making for consumer protection initiatives.

4. Key Participants

Implementing Agency: Department of Consumer Affairs, CCPA.
Beneficiaries: Online consumers, e-commerce users, and digital shoppers across India.
Supporting Stakeholders: E-commerce platforms, consumer advocacy groups, and IT regulators.

5. Significance

Consumer Protection: Enhances the ability of consumers to navigate digital marketplaces safely.
Regulatory Efficiency: Facilitates suo moto action by CCPA against illegal online practices.
Digital Literacy: Educates consumers about risks in the e-commerce environment.
Transparency: Promotes accountability of online platforms through reporting mechanisms.
Modern Governance: Reflects India’s efforts to digitally empower citizens while strengthening regulatory oversight.

6. Key Takeaways

The launch of the Jago Grahak Jago and Jagriti initiatives marks a digital advancement in consumer protection, enabling real-time monitoring, reporting, and regulatory action against unsafe and manipulative online practices. It underscores the government’s focus on citizen-centric digital governance, consumer empowerment, and safe e-commerce adoption in India.

Updated - December 24, 2024 6:48 AM | News On Air