PIB Announces Media Facilitation Initiatives for International Film Festival of India (IFFI)

IN NEWS: PIB Announces Media Facilitation Initiatives for International Film Festival of India (IFFI)

Analysis (UPSC Relevance)

• Context:
  The Press Information Bureau (PIB) has unveiled several new initiatives to strengthen media facilitation and outreach for the upcoming International Film Festival of India (IFFI) in Goa.
• Key Points:
  1. Media Engagement:
     • Principal DG of PIB, Shri Dhirendra Ojha, announced the initiatives during a media interaction.
     • In 2024, over 700 journalists were accredited — the highest number so far.
     • More than 50 press conferences were organized featuring filmmakers, jury members, and film stars.
  2. Language and Accessibility:
     • PIB will continue multilingual press releases in 18 Indian languages, including Konkani, to ensure broader accessibility.
     • High-definition (HD) photo captions and live YouTube coverage of press conferences will be provided for enhanced reach.
  3. Facilities for Journalists:
     • The special “IFFIwood” studio will once again provide space for one-on-one interviews with filmmakers and actors.
     • A film appreciation course for accredited journalists will commence on 18 November 2025.
  4. Digital Infrastructure:
     • A dedicated PIB microsite will serve as a centralized hub for all IFFI-related content — including press releases, photographs, and live event links.
  5. Operational Clarity:
     • The opening ceremony format for IFFI 2025 is under finalization.
     • Copyright guidelines for broadcasting and digital content will be clearly issued to ensure smooth media operations.
• Significance:
  • Reflects Government of India’s proactive approach in promoting media transparency, inclusivity, and digital innovation.
  • Strengthens Goa’s position as a cultural hub for international film engagement.
  • Encourages journalistic capacity building through specialized training like the film appreciation course.

Static & Conceptual Part

• About IFFI (International Film Festival of India):
  • Established in 1952, organized annually in Goa by the National Film Development Corporation (NFDC) and the Ministry of Information and Broadcasting (I&B).
  • Objective: To celebrate world cinema, promote Indian film artistry, and foster cultural exchange.
  • Recognized as Asia’s oldest and India’s most prestigious film festival.
  • Awards include Golden Peacock (Best Film), Silver Peacock (Best Director, Actor, Actress), and ICFT UNESCO Gandhi Medal.
• About Press Information Bureau (PIB):
  • Nodal agency of the Ministry of Information & Broadcasting, Government of India.
  • Acts as the official communication arm of the Government — disseminating policies, achievements, and public information.
  • Provides press accreditation, organizes media events, and maintains national-level news databases.

Updated – 11 Nov 2025 ; 9:20 PM | PIBNews Source