IN NEWS: Madhya Pradesh Wins Silver Medal in ODOP Awards 2024
Introduction
Madhya Pradesh has secured the Silver Medal in the ‘One District–One Product (ODOP) Awards 2024’ under the States and Union Territories category, recognising its effective implementation, branding, and global promotion of district-specific products. The award was presented at Bharat Mandapam, New Delhi by Union Minister Piyush Goyal.
ANALYSIS
ODOP as a Tool for Local Economic Transformation
The ODOP initiative in Madhya Pradesh reflects a strategic shift towards localized economic development, where each district focuses on a unique product based on geographical or cultural specialization. The state’s success indicates:
- Strong emphasis on value addition and branding
- Promotion of micro, small, and traditional industries
- Integration of local production systems with global markets
👉 ODOP acts as a bridge between traditional skills and modern market access.
From Local to Global: Export Orientation
Madhya Pradesh has significantly enhanced the global visibility of its products, driven by:
- Expansion of grassroots exporters
- International presence through:
- ODOP walls in Singapore, New York, Vancouver, Milan, Kuwait, Bahrain, Japan
- Retail availability in global outlets like Mustafa Centre (Singapore)
- Promotion of products like:
- Banana (Burhanpur)
- Basmati rice (Raisen)
- Chinor rice (Balaghat)
👉 This reflects India’s broader strategy of export-led growth and localization (Vocal for Local).
Role of GI Tags in Boosting Competitiveness
The presence of Geographical Indication (GI) tags has enhanced:
- Authenticity and branding value
- Global demand and price realization
Important GI-tagged products mentioned:
- Chanderi Saree
- Bagh Print
- Ratlami Sev
- Kadaknath Chicken
- Maheshwari Saree
- Gond Painting
- Sharbati Wheat
👉 GI tagging strengthens intellectual property rights and rural livelihoods.
Inclusive and Participatory Development Model
The ODOP initiative has evolved into a people-driven movement, involving:
- Artisans and craftsmen
- Women Self-Help Groups (SHGs)
- Farmer Producer Organisations (FPOs)
- Startups and entrepreneurs
Government interventions include:
- Skill training
- Improved packaging and branding
- Digitisation and logistics support
👉 Ensures inclusive growth, employment generation, and rural empowerment.
Economic and Policy Significance
The success of ODOP in MP contributes to:
- Employment generation in rural and semi-urban areas
- Boost to sectors:
- Handicrafts
- Handlooms
- Food processing
- Alignment with:
- Atmanirbhar Bharat
- Make in India
- Export promotion policies
👉 ODOP also complements tourism by promoting local specialties and cultural identity.
Institutional and Competitive Framework
- National-level participation:
- 641 entries received (587 districts, 31 states/UTs, 23 Indian missions abroad)
- Coverage:
- 1200+ products across 750+ districts
👉 Highlights ODOP as a pan-India flagship initiative under the Ministry of Commerce and Industry.
Static Part (As per Input)
- Scheme: One District–One Product (ODOP)
- Award: ODOP Awards 2024 (Silver Medal – States/UT Category)
- Ministry/Agency: Ministry of Commerce and Industry
- Award Venue: Bharat Mandapam, New Delhi
- Presented By: Union Minister Piyush Goyal
- Implementing Department (MP):
- Department of Industry, Commerce and Investment Promotion
- Key Features of ODOP:
- District-specific product specialization
- Value addition and branding
- Export promotion
- Employment generation
- Important Data (Input Based):
- 19 GI-tagged products in MP
- 7 products under ODOP scheme
- ODOP presence in global cities and retail chains
Updated – 15 July 2025 ; 08:53 PM | News Source –MP Information Portal