Banas Dairy and BBSSL Sign MoU to Strengthen Potato Value Chain

Banas Dairy and BBSSL Sign MoU to Strengthen Potato Value Chain

Analysis:

1. MoU Overview: Banas Dairy (part of Amul) and Bharatiya Beej Sahakari Samiti Limited (BBSSL) signed a Memorandum of Understanding (MoU) on 10th November 2025 at Atal Akshay Urja Bhavan, New Delhi, to develop a comprehensive seed-to-market potato value chain.
2. Objective: The partnership aims to produce and distribute high-quality, certified, disease-free seed potatoes, while promoting scientific cultivation, contract farming, and efficient market linkages.
3. Government Vision Alignment: The initiative aligns with Prime Minister Shri Narendra Modi’s vision of “Sahakar se Samriddhi” and the Ministry of Cooperation’s focus on ‘Cooperation among Cooperatives’, under the leadership of Union Home and Cooperation Minister Shri Amit Shah.
4. Roles and Responsibilities: BBSSL will utilize Banas Dairy’s tissue culture and aeroponic facilities for potato seed production, while Banas Dairy will provide technical and market support.
5. Expected Impact: The initiative seeks to enhance productivity, reduce input losses, boost farmer income, strengthen resilience in the potato value chain, and promote self-reliance in seed potato production.
6. Strategic Significance: This partnership represents an expansion of Banas Dairy’s “Beyond Dairy” strategy, leveraging cooperative strength to support technological adoption, farmer empowerment, and rural prosperity.

Static Part:

• Date of Signing: 10 November 2025
• Venue: Atal Akshay Urja Bhavan, New Delhi
• Participating Entities: Banas Dairy, BBSSL
• Key Officials Present: Dr. Ashish Kumar Bhutani (Secretary, Cooperation), Shri Sangram Chaudhary (MD, Banas Dairy), Shri Chetan Joshi (MD, BBSSL)
• Focus Areas: Potato seed production, scientific cultivation methods, contract farming, market linkages, cooperative empowerment, farmer income enhancement

Updated: 13 Nov 2025; 1:29 PM | Source:PIB