PM launches ‘SUBHADRA’ – the largest women-centric scheme in Bhubaneswar, Odisha

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Prime Minister Narendra Modi launched ‘SUBHADRA’, the largest women-centric scheme, at Bhubaneswar, Odisha on 17 September 2024.

Key Highlights

• SUBHADRA Scheme
  • Flagship scheme of Government of Odisha, launched by PM Modi.
  • Coverage: More than 1 crore women.
  • Benefit: Each eligible woman (21–60 years) to receive ₹50,000 over 5 years (₹10,000/year in 2 installments) directly into Aadhaar-linked DBT-enabled accounts.
  • Linked with a pilot project of RBI’s digital currency.
  • Objective: Economic empowerment of women; promotion of financial inclusion.
  • PM initiated fund transfer to 10 lakh beneficiaries during the launch.
• Other launches at the event
  • Railway Projects worth ₹2,800 crore – for improved connectivity in Odisha.
  • National Highway Projects worth ₹1,000 crore – to boost road infrastructure.
  • PMAY-related initiatives:
    • Released 1st installment to ~10 lakh PMAY-G beneficiaries across 14 states.
    • Participated in Griha Pravesh of 26 lakh beneficiaries (PMAY-U + PMAY-G).
    • Handed over keys of pucca houses to beneficiaries.
    • Launched Awaas+ 2024 App for survey of additional households (PMAY-G).
    • Released Operational Guidelines of PMAY-Urban 2.0.
• PM’s Address
  • Linked women empowerment with Odisha’s cultural icon Goddess Subhadra.
  • Recalled 100 days of NDA Govt. achievements (3 crore pucca houses, ₹2 lakh crore youth package, 75,000 new medical seats, doubling of tribal affairs budget, etc.).
  • Highlighted tribal welfare, Vishwakarma Yojana, and new infra initiatives for Odisha.
  • Stressed equal participation of women in development.
  • Warned against divisive forces based on caste and religion.
  • Dedicated new railway lines (e.g., Lanjigarh–Ambodala–Doikalu, Lakshmipur–Tikri, Dhenkanal–Sadashivpur) and announced upcoming Puri–Konark rail line & Namo Bharat Rapid Rail.
• Presence: Governor of Odisha Shri Raghubar Das & CM Shri Mohan Charan Manjhi attended the programme.

Background

• SUBHADRA Scheme:
  • Period: 2024–25 to 2028–29.
  • Mode: Direct Benefit Transfer (DBT).
  • Eligibility: Women aged 21–60 years.
  • Annual Transfer: ₹10,000 (in 2 installments of ₹5,000).
• Part of the double-engine govt. vision for Odisha’s development.
• Seen as India’s largest women-centric DBT scheme till date.
  
  Updated - 17 Sept 2024 ; 6:30 PM | https://www.pmindia.gov.in/