IN NEWS:
Voice across India: Indian State Broadcasting Service becomes AIR on 8th June 1936
Analysis
- Event Overview
- On 8th June 1936, the Indian State Broadcasting Service (ISBS) was officially renamed All India Radio (AIR).
- This transformation marked a pivotal moment in India’s communication and broadcasting history, giving rise to a national institution that connected millions through sound.
- The rebranding represented India’s move toward a unified public broadcasting network, focusing on culture, news, and education.
- Significance of the Day
- The renaming to AIR symbolized India’s entry into organized, state-controlled broadcasting, ensuring access to credible information across vast linguistic and cultural landscapes.
- AIR became an instrument for nation-building, public awareness, and cultural integration during the pre-independence era and after 1947.
- Over time, AIR evolved into one of the largest broadcasting networks in the world, transmitting in multiple languages and dialects across the subcontinent.
- Cultural and Historical Impact
- AIR played a key role in popularizing Indian music, theatre, and literature, serving as a platform for artists and intellectuals.
- It became the primary source of news and official communication during critical periods, including India’s freedom movement, wars, and elections.
- The institution continues to embody the spirit of “A voice for all Indians,” preserving India’s diverse cultural heritage through its programming.
Static & Conceptual Background
- Origins of Radio Broadcasting in India
- First Experimental Broadcast: 1923 by the Radio Club of Bombay.
- Indian Broadcasting Company (IBC): Established in 1927 with stations in Bombay and Calcutta.
- After IBC’s closure in 1930 due to financial issues, the government took control and formed the Indian State Broadcasting Service (ISBS) in 1932.
- ISBS was renamed All India Radio (AIR) in 1936, signaling the beginning of a structured, national public service broadcaster.
- Post-Independence Developments
- After independence, AIR became a crucial medium for national integration and rural outreach.
- In 1957, Akashvani (meaning “Voice from the Sky”) was adopted as its on-air name, inspired by poet Rabindranath Tagore.
- AIR expanded rapidly, covering news, education, music, agriculture, and regional development, fostering unity through communication.
- Structure and Reach
- AIR operates under Prasar Bharati, India’s autonomous public broadcasting corporation (established in 1997).
- It broadcasts in 23 languages and 179 dialects, reaching over 99% of India’s population.
- Major wings include:
- News Services Division (NSD) – for national, regional, and international news.
- External Services Division (ESD) – broadcasts in over 25 foreign languages.
- Vividh Bharati – entertainment and music programming since 1957.
- Role in Nation-Building
- Served as the official voice of the Government of India for decades.
- Played a crucial role in public information campaigns, including health, literacy, and disaster awareness.
- Continues to uphold its motto: “Bahujan Hitaya: Bahujan Sukhaya” — For the happiness and welfare of the many.
Updated - June 9, 2025 9:04 AM | News On Air